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ETFLens
Plain-English ETF research for Australian investors
I spent 3 years holding VAS and A200 thinking I was diversified. Turns out they share 99% of the same holdings. I was paying double fees for nothing. No tool existed that showed this in plain English for Australian investors. So I built one. ETFLens shows you what your ETFs actually own, how much they overlap, and what your fees cost in real dollars. Free to use. No ads. No fund manager payments. Built solo in Melbourne.
Hey everyone, Luke here, the maker of ETFLens.
Quick bit of context on why I built this. A couple of years ago I was sitting on a portfolio of VAS and A200, feeling pretty good about being "diversified". Then I actually looked at what I owned. Turns out both funds track basically the same 200 Australian companies. Same CBA at the top, same BHP, same Westpac. I was paying two management fees for what was essentially one investment.
I went looking for something that would have shown me this before I put money in. Nothing existed that did it in plain English for Australian investors. So I spent the last few months building ETFLens.
Best place to start is the overlap checker on the homepage. Type in any two ASX ETFs and see exactly how much they share. The fee calculator is worth a look too, it shows you what your management fees actually cost in dollars over 20 years, not just as a percentage.
Would genuinely love feedback, especially from anyone who already holds Australian ETFs. What would make this more useful for you?
Three years ago I held VAS and A200 at the same time, thinking I was diversified across two funds.
I wasn't. They share 100% of their top holdings. I was paying two sets of fees for one effectively identical portfolio and had no idea.
No tool existed that showed me this in plain English. Everything was either paywalled, built for financial advisers, or a 40 page PDS document nobody reads.
So I built ETFLens. Type any two ASX ETFs and see exactly what overlaps, what your fees actually cost in real dollars, and what you actually own underneath the ticker.
Free to start. Pro is $15/month for portfolio tools. Built solo in Melbourne, bootstrapped, zero ads, no fund manager payments.
Quick question for the PH community: do you actually know what's inside your investment portfolio, or do you just know the ticker symbols?
About ETFLens on Product Hunt
“Plain-English ETF research for Australian investors”
ETFLens was submitted on Product Hunt and earned 0 upvotes and 2 comments, placing #141 on the daily leaderboard. I spent 3 years holding VAS and A200 thinking I was diversified. Turns out they share 99% of the same holdings. I was paying double fees for nothing. No tool existed that showed this in plain English for Australian investors. So I built one. ETFLens shows you what your ETFs actually own, how much they overlap, and what your fees cost in real dollars. Free to use. No ads. No fund manager payments. Built solo in Melbourne.
ETFLens was featured in Investing (26.6k followers), Finance (5.9k followers) and Personal Finance (2.7k followers) on Product Hunt. Together, these topics include over 14.3k products, making this a competitive space to launch in.
Who hunted ETFLens?
ETFLens was hunted by Luke. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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