Pactto is a new AI platform for creative teams to present work at studio quality, review assets assisted by AI agents that understand creative intent, capture every note, and can make changes live. Unlike Zoom or Google Meet, where context disappears when the call ends, Pactto rooms remember everything. Every conversation, every decision, every piece of feedback.
I'm Demian Borba, co-founder and CEO of Pactto. For the past 2 years, we've been heads down building this in collaboration with some of the best creative minds in the world. Today, it finally goes out into the wild.
We started building a collaborative AI canvas before the category had a name. While the rest of the industry was shipping single-player AI tools, we were obsessed with a different question: what happens when AI agents enter a room where multiple people are creating together? Not as a chatbot in a sidebar, but as a real participant in the work.
In March 2026, a16z described "shared canvas AI platforms that multiple people can use at once" as a category that doesn't exist yet. Until today.
We built Pactto for creative teams. The room turned out to travel further than we expected. Some use cases we have on Pactto today:
🎬 Creative agencies. Every asset, board, and decision of an AI project in one room, from v1 to launch.
🎙️ Podcast teams. One room per episode. Brief it, review the cut at real quality, generate cover art, map every social short.
🏛️ Architects. Walk clients through renders and plans at full resolution, mark up the drawing, log every decision.
📊 Founders pitching. Present your deck and demo at full quality. Every investor question stays in the room instead of a follow-up email.
🏄 Coaches. Review technique frame by frame, draw on the frame live, keep every cue in one room per athlete.
🗣️ Language tutors. A persistent room per student where every correction and vocab list is kept.
Every one of them is the same thing underneath: a room that doesn't reset when the meeting ends. Context doesn't disappear. It compounds.
The AI assistant is always listening, building context, suggesting actions, and taking action.
Bring your assets, present at the highest quality, review together, make decisions, and let AI agents apply them, live. All within the same shared context.
To celebrate, we're opening direct access for the Product Hunt community, visit www.pactto.com or email me at demian@pactto.com if you have feedback, issues, or feature requests. We are here for you.
On behalf of the Pactto team: thank you! 🙏
We'd love to hear what you think, what you'd break, and what you'd build with it. 👋
review really is the bottleneck now, not generation. agents in the room is clever 👏 do agencies adopt it first?
"context disappears when the call ends" is such an underrated problem, most review-call tools solve for the meeting itself and treat the aftermath as someone's job to write up later. third launch with 8 reviews already is a good sign you've kept iterating instead of just riding one launch. does the room distinguish between a decision that was actually agreed on versus a suggestion someone floated and got shot down, or does it capture every comment as equally weighted feedback
The canvas along with AI agent is impressive! The quality of videos and how they play smoothly is shocking. Great product, I can see love on every detail.
Having seen Pactto early at StartX, and how far everything has come is unbelievable. @demianborba and team are building something incredible. One of the easiest, most intuitive collaborative tools I've ever used.
Pactto is flexible enough to be used by any number of teams, but after getting a demo, I think it's especially valuable for content agencies, especially those working with video and animation. We would have used the sh!% out of this when I owned my agency. Highly recommend you check it out; plus, Demian is a just a good dude to connect with. Congrats team!
Incredible to see how hard Demian and the team have worked on on perfecting the Pactto canvas and the collab tech behind it! Good luck with the PH launch.
This is so exciting to me, I've seen the progress of Pactto over the past year or so, and to see where the team has been able to take this is insane. There is so many reasons for me to replace Zoom, Miro and even Figjam, and use Pactto instead.
One of the main things that always impressed me was the video playback, its real-time and synched, meaning you can have 20 people watch a 4K video live, and everyone will watch the same frame at the same time, in full resolution.
Absolute killer product for any remote video team, or even video team where you want to stay on top of your work.
But in my experience, this tool is for all remote teams, not just video, its simply a killer canvas, killer conference tool, killer video tool.
Hats up to Demian, Sherif, Amaro and the rest of the team 🎉
Been using Pactto and really like being able to bring people into the same canvas and work with AI together. Happy to see this out there, Demian! Congrats to you and the team.
I’m a huge fan of Pactto, the canvas is my favorite feature!
Once you use it on a demo or alongside your team, you’ll realize it’s a much better way to work on a creative project 👏🏻
This is such a polished product, I’m a huge believer in the power of the canvas, and adding video chat is usually the one missing piece for collaborative work!
the "context disappears when the call ends" part hit home. we lose so much feedback after client calls on meet
one question tho, if 3 people give conflicting notes on the same asset, does the AI wait for someone to decide or just apply whatever it hears? would want to know before using it with clients
congrats on the launch!
It could be useful to compare two versions side by side with the feedback attached to the extra changes.
The persistent rooms are interesting. Keeping feedback and decisions with the actual creative work could make version review much easier.
Nice to see this one go live, Demian, congrats. When feedback in a room is vague, say a client wants something to feel warmer, does the agent ask a clarifying question first or just show a version and let people react?
Hey Product Hunt 👋
I'm Sherif Assaf, co-founder and CPO for Pactto.
Today is a big day for us.
After months of building, testing, questioning, redesigning, and rebuilding closely with our community…
Pactto is live in Beta 🚀
Pactto started from a frustration we kept seeing again and again:
AI-generated assets are accelerating creative output, pushing teams to take ideas from concept to production across more channels, formats, and variations faster than ever before. But human alignment remains the bottleneck in that process.
Assets live everywhere. Feedback is scattered across meetings, Slack, comments, and recordings. Decisions lose context. And edits still have to be carried manually across too many tools.
And that’s why we built Pactto. Pactto is an AI-native room where creative teams meet, align and AI agents make changes live in one persistent room.
So with Pactto:
Your Project lives in one persistent room, where teams can bring all assets together in an infinite multiplayer canvas, organize them and review them live in high-quality synchronized playback.
Feedback stays connected to the work. Pactto listens to the conversation, understands what you’re referring to, and captures feedback in context while everyone is still there.
AI doesn’t just summarize. It acts. Pactto’s agents understand your intent and can turn voice feedback into edits, suggestions, tasks, and actions. Say it. Watch it change.
The room remembers what meetings forget. Every asset, conversation, decision, task, and open question becomes part of the project memory. Come back tomorrow and Pactto knows where the work left off.
We’re so grateful to the community that helped shape Pactto. Now we're most excited to see how people continue to use it, what works, what doesn’t, and what we need to make better.
As Demian mentioned, please reach out to him or myself (sherif@pactto.com) with any feedback or suggestions.
Thank You!
About Pactto on Product Hunt
“The room where creative teams align and AI takes action”
Pactto launched on Product Hunt on September 23rd, 2026 and earned 191 upvotes and 43 comments, placing #4 on the daily leaderboard. Pactto is a new AI platform for creative teams to present work at studio quality, review assets assisted by AI agents that understand creative intent, capture every note, and can make changes live. Unlike Zoom or Google Meet, where context disappears when the call ends, Pactto rooms remember everything. Every conversation, every decision, every piece of feedback.
Pactto was featured in Meetings (6.5k followers), Artificial Intelligence (481.7k followers) and Video (2k followers) on Product Hunt. Together, these topics include over 141.5k products, making this a competitive space to launch in.
Who hunted Pactto?
Pactto was hunted by Demian Borba. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Pactto stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Demian Borba
Hey Product Hunt 👋
I'm Demian Borba, co-founder and CEO of Pactto. For the past 2 years, we've been heads down building this in collaboration with some of the best creative minds in the world. Today, it finally goes out into the wild.
We started building a collaborative AI canvas before the category had a name. While the rest of the industry was shipping single-player AI tools, we were obsessed with a different question: what happens when AI agents enter a room where multiple people are creating together? Not as a chatbot in a sidebar, but as a real participant in the work.
In March 2026, a16z described "shared canvas AI platforms that multiple people can use at once" as a category that doesn't exist yet. Until today.
We built Pactto for creative teams. The room turned out to travel further than we expected. Some use cases we have on Pactto today:
🎬 Creative agencies. Every asset, board, and decision of an AI project in one room, from v1 to launch.
🎙️ Podcast teams. One room per episode. Brief it, review the cut at real quality, generate cover art, map every social short.
🏛️ Architects. Walk clients through renders and plans at full resolution, mark up the drawing, log every decision.
📊 Founders pitching. Present your deck and demo at full quality. Every investor question stays in the room instead of a follow-up email.
🏄 Coaches. Review technique frame by frame, draw on the frame live, keep every cue in one room per athlete.
🗣️ Language tutors. A persistent room per student where every correction and vocab list is kept.
Every one of them is the same thing underneath: a room that doesn't reset when the meeting ends. Context doesn't disappear. It compounds.
The AI assistant is always listening, building context, suggesting actions, and taking action.
Bring your assets, present at the highest quality, review together, make decisions, and let AI agents apply them, live. All within the same shared context.
To celebrate, we're opening direct access for the Product Hunt community, visit www.pactto.com or email me at demian@pactto.com if you have feedback, issues, or feature requests. We are here for you.
On behalf of the Pactto team: thank you! 🙏
We'd love to hear what you think, what you'd break, and what you'd build with it. 👋