Tell Loova your idea in everyday words, and Loova agents act as your personal director to plan, direct, and generate your film. Make scroll-stopping ads, short films, and product videos fast. With an infinite canvas for boundless imagination, Loova Agents make professional video storytelling simple.
Before building Loova Agents, I kept running into the same issue over and over again.
AI video creation is powerful now. But the workflow still feels broken.
People open 20 different tabs just to make one video.
Docs for ideas. GPT for scripts. One tool for images. Another for video. Another for music. Then editing software on top of that.
You go from: idea → prompts → images → video → editing
And somewhere in the middle, the creative flow gets lost.
The bigger problem is that most AI tools only help you generate. They don’t help you think visually. They don’t help you direct.
But most creators are not trained filmmakers. They shouldn’t need to think like prompt engineers just to tell a story.
That frustration is what led us to build Loova Agents.
We wanted to create something that behaves more like a creative director than just another AI generator. With Loova Agents, the goal is simple:
understand the intent behind your idea
plan scenes before generation
generate visuals and BGM together
keep the whole project inside one infinite canvas
let creators shape stories visually, not tab by tab
People are already using it for product ads, AI short films, talking avatar videos, UGC style content, and more.
We’re still very early. Still learning every day. Still building with the community.
If you try it, I’d genuinely love to hear your thoughts. A lot of what we build next will come directly from user feedback. Here is a quick link to explore: https://loova.ai/ai-agent/intro
Very interesting i tried a few products and this one looks much much more like the one I have been looking for. I will definitely give it a go. I started doing research and see you made a similar but different product the JoggAI one. You have a real talent with this ai video editing its a really hard area to tackle. Good luck and amazing work its super inspiring.
Been playing around with this — the idea of having an AI director rather than just a generator is actually smart. Most tools dump assets on you and leave the creative decisions to you. Will test it on a product demo video this week.
Congrats on the launch! Can Loova Agents take an existing script like from a Google Doc and automatically convert it into a planned scene sequence with visual suggestions?
Congrats, Anbang! This solves a real pain point. When you say direct how does the UI help me arrange pacing, cuts, and transitions without needing to learn timeline editing?
Congrats! If a creator has zero video editing experience, how many minutes from signup to first completed video using Loova Agents? What’s that first time flow like?
Congrats, Anbang! For AI short films, how does the agent handle dialogue between multiple characters? Can it generate consistent voice and lip movements across different angles?
Congrats on the launch! For product ads specifically, does Loova agents have any understanding of product placement or branding guidelines, or is it more about general storytelling?
The “creative director, not just generator” framing is the right wedge here. For product/UGC-style videos, the planning layer is usually where generic AI output starts to drift: the hook, pacing, visual proof, and brand constraints all need to survive before generation starts.
Curious how you handle reusable creative direction. Can a team save brand/voice constraints, example shots, or “avoid this style” notes so future videos feel consistent without turning every new idea into another long prompt?
Congrats on the launch! How does the plan scenes before generation step actually surface in the UI? Do creators arrange storyboard cards, or does the agent propose a scene breakdown automatically?
I like the concept, but I’m curious about the final editing flow. Can users adjust timing, replace scenes, regenerate specific parts, or export assets for editing elsewhere?
As someone making YouTube content, the biggest pain is not just generating clips. It is planning the whole structure and keeping everything consistent. Curious to see how Loova Agents handles longer video ideas.
Congrats on launching today! The workflow gap in AI video creation is definitely real, and it’s awesome to see you guys tackling it by focusing on the 'thinking and directing' side rather than just the generation.
I'd love to try this for some product ads. Does the agent support specific brand style guidelines or reference images to help keep the visual output on-brand?
I love this! I was editing a video the other day and wishing for just the thing. If I upload a series and clips and give it direction on how to place and edit them, will it work? I know the agent is supposed to be the director here, but I'm curious how much control we'll have over that process with constant reiteration.
The "AI director" framing is interesting — most video tools put the work on you to be the director and just give you better tools. This flips it so you describe the outcome and the agent figures out the shots. Curious how much control you can take back when the AI's creative direction isn't quite what you had in mind. Is there an easy way to override specific decisions without starting from scratch?
This is the case where calling it a creative director is probably not an exaggeration. You mentioned consistent characters and products across scenes and that's the part most tools fudge. Are you locking seeds and reference frames? building on top of an identity model?
Interested to see how it replaces my current "film production" pipeline set in Claude Code! Currently, I have plot idea -> script writer pass -> director pass -> DP (Cinematographer pass) -> Characters & Objects master reference imagery -> video shot prompter, everything though skills and APIs.
Congrats on the launch, Anbang! Love the "creative director" framing. Here's what I'm wondering — during scene planning, how much control do I actually have over specific camera moves? Like if I want a slow dolly in or a whip pan, will the agent follow my command, or does it decide what's best based on the script?
How does Loova Agents plan and structure scenes? Does it create a full storyboard first before generating the video... or does it generate scene-by-scene?
About Loova Agents on Product Hunt
“Your AI director for creating cinematic videos with ease”
Loova Agents launched on Product Hunt on May 16th, 2026 and earned 309 upvotes and 66 comments, earning #1 Product of the Day. Tell Loova your idea in everyday words, and Loova agents act as your personal director to plan, direct, and generate your film. Make scroll-stopping ads, short films, and product videos fast. With an infinite canvas for boundless imagination, Loova Agents make professional video storytelling simple.
Loova Agents was featured in Marketing (463.7k followers), Artificial Intelligence (468.5k followers) and Video (1.8k followers) on Product Hunt. Together, these topics include over 169.1k products, making this a competitive space to launch in.
Who hunted Loova Agents?
Loova Agents was hunted by Ben Lang. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Loova Agents stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Ben Lang
Hi everyone, this is Anbang, founder of Loova 👋
Before building Loova Agents, I kept running into the same issue over and over again.
AI video creation is powerful now. But the workflow still feels broken.
People open 20 different tabs just to make one video.
Docs for ideas. GPT for scripts. One tool for images. Another for video. Another for music. Then editing software on top of that.
You go from:
idea → prompts → images → video → editing
And somewhere in the middle, the creative flow gets lost.
The bigger problem is that most AI tools only help you generate.
They don’t help you think visually.
They don’t help you direct.
But most creators are not trained filmmakers. They shouldn’t need to think like prompt engineers just to tell a story.
That frustration is what led us to build Loova Agents.
We wanted to create something that behaves more like a creative director than just another AI generator.
With Loova Agents, the goal is simple:
understand the intent behind your idea
plan scenes before generation
generate visuals and BGM together
keep the whole project inside one infinite canvas
let creators shape stories visually, not tab by tab
People are already using it for product ads, AI short films, talking avatar videos, UGC style content, and more.
We’re still very early. Still learning every day. Still building with the community.
If you try it, I’d genuinely love to hear your thoughts. A lot of what we build next will come directly from user feedback. Here is a quick link to explore: https://loova.ai/ai-agent/intro