Loova Ads Studio

Create AI ads that convert, not just look good

Marketing

Advertising

Artificial Intelligence

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One thing that surprised us doing this: the signal that predicted our winners was the first 2-3 second stop rate, and it barely tracked with how polished the ad looked. Some of our ugliest cuts held attention best. So if the shortlist ranks on predicted thumb-stop rather than production value, it'd flag the ones that actually pull cheap reach. Curious what signal you're planning to rank on, and whether a user can pin their own known winner so the model's picks don't crowd it out.

The angle-suggestion piece is what stands out here, most ad generators stop at "make it look good" and skip the part that actually decides whether a creative converts. Generating variants under $2 each changes the math on testing, since the whole point is running enough hooks to find the one that lands rather than betting on a single polished spot. I work adjacent to this producing UGC-style ads, and the bottleneck is almost always creative volume for testing, not production quality, so an angle-first approach makes sense. Curious whether the Product Kits keep brand consistency across a large batch or if you still get drift over dozens of variants.

@constance_tong Congratulations. And happy product launch.

the under-$2 UGC/avatar angle is genuinely compelling for testing volume. one question I haven't seen asked: since these are AI-generated avatars and UGC-style ads rather than real customers, do you build in any disclosure/labeling for the brands using this, given Meta and TikTok are both tightening rules around synthetic media in ads? or is that left entirely to the advertiser to handle on their end?

The under $2 per ad is what caught my attention. About to launch a mobile app and figuring out the creative side is honestly the part I was dreading most. Does the UGC format tend to work for apps or is it mostly ecommerce so far? That would actually make this a no-brainer for me.

My only question is what makes someone switch from the AI ad tools they're already using ?

Once generation stops being the bottleneck, the next wall is the ad platform itself. When we ran paid tests for our own launches we found that past roughly 6-8 creatives per ad set the spend splits too thin for any single variant to reach significance, so more variants past that point slows learning instead of speeding it. Curious whether Loova does any pre-flight ranking of the variants it generates, a predicted-CTR or angle-strength score, so you can ship the top few instead of firing all of them into the same budget and waiting for the platform to sort it out.

Would love to see a built-in brand style memory where I upload logos, fonts, and color palettes once and every generated asset automatically stays on-brand. Right now I still have to re-specify these for each new campaign.

I have a head full of video ideas and no patience for stitching a bunch of tools together, so this really speaks to me. Going from a rough thought to something watchable in one place feels freeing.

the campaign workflow is honestly smoother than i expected, basically just plug in a brief and it spits out usable assets without a ton of tweaking

would love to see a built-in brand kit so i can save my fonts, colors, and logos once and have every generated asset automatically stay on brand without re-uploading everything each time

A unified asset library with tagging and version history would be huge, especially when juggling lots of product images and video variants across campaigns. Right now it feels like outputs can get lost between generations, so being able to filter by model, style, or campaign and compare versions side by side would save a ton of time for marketers running multiple briefs at once.

honestly looks slick, but one thing that would help a lot is a built-in brand kit where you can save your fonts, colors, and logos so every asset stays on brand without re-uploading stuff. would save a ton of time for anyone running multiple campaigns

Would love to see a built-in brand kit where I can save my fonts, colors, and logos once and have every video or image auto-apply them, saves a ton of back and forth when running multiple campaigns

Congratulations on the launch!

Can users upload their own successful ads as references to create new variations while keeping the same winning style?

congratulations! which type of users have seen the biggest impact so far ecommerce brands, agencies or solo creators?

the workflow sounds very marketer friendly. how long does it typically take to go from a product url to a finished video ad ready for testing?

congratulations! the idea of creating video ads for under $2 sounds impressive. how does the platform maintain quality while keeping production costs so low?