Known Agents is "Google Analytics for bots". AI agents, crawlers, and scrapers are now half of your website's traffic, and they're becoming more important to your business every day. They're silently buying your products, reading your docs, and researching your company. Known Agents gives you realtime visibility into all of this activity. You can see which bots are visiting your site, the pages they’re most interested in, where they’re coming from, and which humans they're referring to you.
Almost half of your website's traffic isn't human anymore. It's bots and AI agents. (source)
Bots aren't new, but AI just made their activity a lot more meaningful. AI agents are now doing things like:
🛍️ Buying your products and booking reservations
💻 Reading your docs to implement your tools and code
📖 Scraping your content to train models
🔬 Researching your business for competitors
The problem is that they're completely hidden from you right now. You're blind to half of your visitors if you're only using a human analytics platform, and you can't optimize what you can't see.
Known Agents is "Google Analytics for bots". It lets you see exactly what they're doing on your pages, and how they're referring real humans from AI chat and search platforms. This is a new type of user that's only going to get more important.
It's free for the vast majority of websites, and takes 5 minutes to set up.
I was watching a video yesterday about how the 'users' of the next great software products will be agents. I feel like this would allow people to better design and optimize their tools for bots. How could this help build for agents?
Great idea in a long overdue category. The LLM referral tracking alone is worth it - being able to see when ChatGPT or Claude is sending traffic to Boraspeak's website has reshaped how we think about SEO/AEO and content. Congrats @ghking!
Very cool, a lot has been said lately about how much general internet traffic is bots, but I've never really been able to quantify exactly how that's affecting the sites I build. Being able to separate out agent traffic from scraping is huge too!
This is truly such a great idea. The internet is shifting away from humans. We’re already seeing more and more purchases on our site come from agents but it’s impossible to tell where they’re coming from. I’ll definitely be trying Known Agents out.
Once people see all these AI bots in their feed, what are your early users actually doing with the info? Blocking them, optimising for them, or just watching? Curious where this goes 👀
About Known Agents on Product Hunt
“Track the bots and AI agents crawling your website”
Known Agents launched on Product Hunt on May 11th, 2026 and earned 89 upvotes and 11 comments, placing #17 on the daily leaderboard. Known Agents is "Google Analytics for bots". AI agents, crawlers, and scrapers are now half of your website's traffic, and they're becoming more important to your business every day. They're silently buying your products, reading your docs, and researching your company. Known Agents gives you realtime visibility into all of this activity. You can see which bots are visiting your site, the pages they’re most interested in, where they’re coming from, and which humans they're referring to you.
Known Agents was featured in Analytics (171.8k followers), Artificial Intelligence (468.5k followers) and Bots (110.6k followers) on Product Hunt. Together, these topics include over 111.1k products, making this a competitive space to launch in.
Who hunted Known Agents?
Known Agents was hunted by Gavin King. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Known Agents stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Gavin King
Hi everyone 👋
Almost half of your website's traffic isn't human anymore. It's bots and AI agents. (source)
Bots aren't new, but AI just made their activity a lot more meaningful. AI agents are now doing things like:
🛍️ Buying your products and booking reservations
💻 Reading your docs to implement your tools and code
📖 Scraping your content to train models
🔬 Researching your business for competitors
The problem is that they're completely hidden from you right now. You're blind to half of your visitors if you're only using a human analytics platform, and you can't optimize what you can't see.
Known Agents is "Google Analytics for bots". It lets you see exactly what they're doing on your pages, and how they're referring real humans from AI chat and search platforms. This is a new type of user that's only going to get more important.
It's free for the vast majority of websites, and takes 5 minutes to set up.
Check it out: https://knownagents.com
Let me know what you see in your realtime feed. Which bots are visiting, and what surprised you?
Feedback is appreciated!