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Firassa Studio
AI assistant editor that builds first cuts inside Premiere
Firassa is an AI-native assistant editor inside Adobe Premiere Pro for professional video teams. It does the work before the creative edit: logging raw footage, organizing scenes, finding story moments, pulling selects, answering questions, and building first cuts on the Premiere timeline. It turns projects into timecoded video memory — people, scenes, dialogue, locations, emotions, actions, and story beats — so every answer and cut is source-traceable. Editors approve before anything lands.
Hey Product Hunt 👋
I’m Rachid, co-founder of Firassa Studio.
We’re building an AI-native assistant editor inside Adobe Premiere Pro.
Professional editors spend hours before the creative edit even starts: watching raw footage, logging clips, finding story moments, creating selects, and assembling first-pass timelines. A lot of this is assistant-editor work, and today it is still painfully manual.
We built Firassa because editors told us one thing again and again: they don’t want to leave Premiere Pro.
So Firassa lives directly inside Premiere. It turns raw footage into timecoded video memory — scenes, people, dialogue, locations, emotions, actions, and story beats — then helps editors:
🎬 Search footage by meaning, not filenames
💬 Ask questions about their media and get cited timecodes
✂️ Build selects from natural-language prompts
🧩 Generate first-pass timelines directly inside Premiere Pro
Every answer and suggested cut links back to the source moment, and editors approve before anything lands on the timeline.
Our private alpha includes 10 professional editors across YouTube, agencies, premium entertainment, and post-production workflows. One early editor cut a vlog in ~6 hours with Firassa vs. ~16 hours normally. We also have 2,000+ people on the waitlist and 2 signed LOIs representing ~$105k ARR-equivalent if converted.
We also shipped AgentKit, which exposes the same video memory to agents like Claude Code, Codex, and other AI workflows.
We’re still early, but the core insight is becoming clearer: AI video editing will not win by pulling editors into a new tool. It has to live inside the timeline and do real editing work.
We tagged this launch YC application because we think the question is simple:
Can an AI agent become part of a professional creative workflow by doing real assistant-editor work inside the tool editors already use?
We’d love feedback from editors, creators, post teams, AI builders, and anyone working with large video libraries:
What part of your editing workflow would you want an AI assistant editor to handle first, and what should always stay under editor control?
finally a serious AI agent for video editing, this gonna save tons of hours
Caught the demo about a week ago and I was genuinely impressed. Still curious to see how it performs with longer-form content, but overall it looks really promising. Congrats on the launch
Can Firassa support domain specific event detection, like goals, fouls, celebrations, or named-player moments, and expose those detections with exact timecodes for automated highlight generation?
Keeping the AI inside Premiere instead of replacing the editor makes way more sense than most AI editing tools right now. Congrats on the launch
Beside the demo, which looks really good btw, do you also have some tutorials or how-to/documentation for other use-cases, I m running a local business in Marrakech, buggy trips premium and want to automatically upload video-content to social media accounts, can I automise the adjustments of the videos e.g, cut parts where camera is not focused etc..?
This looks really useful honestly. Logging and finding moments in raw footage takes so much time sometimes. Love that it works directly inside Premiere too 👏
Hi, is there an API as well in case I need to integrate it on my existing automated workflows?
I would like to try it. But the question is that can create and suggest the miniature once I finished editing the video before exporting it ??
Astonishing demo, seeing those selects pop up directly in the timeline is such a "what kind of sorcery is this?" moment.
Selfishly, I’m already hoping you guys eventually port this to Resolve/Final Cut and other editing software too.
Huge fan of the approach. Rooting for you guys 🙌
Caught Bilal’s demo last week and it genuinely exceeded my expectations. The AI editing flow looked surprisingly smooth and practical. Still wondering how it performs on longer-form content, but the launch looks very promising. Big congrats Marouane 🎉
saw the demo about a week ago, honestly impressed.curious how it handles longer form stuff but yeah, congrats on the launch💪💪
I would love to test it!
How can it combine with something like remotion?
Se we can add animation on top of cutting and editing?
About Firassa Studio on Product Hunt
“AI assistant editor that builds first cuts inside Premiere”
Firassa Studio was submitted on Product Hunt and earned 63 upvotes and 18 comments, placing #51 on the daily leaderboard. Firassa is an AI-native assistant editor inside Adobe Premiere Pro for professional video teams. It does the work before the creative edit: logging raw footage, organizing scenes, finding story moments, pulling selects, answering questions, and building first cuts on the Premiere timeline. It turns projects into timecoded video memory — people, scenes, dialogue, locations, emotions, actions, and story beats — so every answer and cut is source-traceable. Editors approve before anything lands.
Firassa Studio was featured in Artificial Intelligence (468.5k followers), Video (1.8k followers) and YC Application (46 followers) on Product Hunt. Together, these topics include over 97.7k products, making this a competitive space to launch in.
Who hunted Firassa Studio?
Firassa Studio was hunted by Marouane Lamharzi Alaoui. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Marouane Lamharzi Alaoui