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Krillo
See which stores ChatGPT recommends in your category
Shoppers now ask ChatGPT and Gemini where to buy. Krillo asks the same buying questions every month for every store in a category and publishes the ranking: who gets named, who gets recommended, and who is missing. Store owners see their own rank, the questions they lose and who AI named instead, and get the text to fix it. Live for the Netherlands and Belgium; Shopify app available. Free check at krilloai.com, no account needed.
About Krillo on Product Hunt
“See which stores ChatGPT recommends in your category”
Krillo was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #145 on the daily leaderboard. Shoppers now ask ChatGPT and Gemini where to buy. Krillo asks the same buying questions every month for every store in a category and publishes the ranking: who gets named, who gets recommended, and who is missing. Store owners see their own rank, the questions they lose and who AI named instead, and get the text to fix it. Live for the Netherlands and Belgium; Shopify app available. Free check at krilloai.com, no account needed.
On the analytics side, Krillo competes within Marketing, SEO and E-Commerce — topics that collectively have 550.1k followers on Product Hunt. The dashboard above tracks how Krillo performed against the three products that launched closest to it on the same day.
Who hunted Krillo?
Krillo was hunted by Nino Nord. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Krillo including community comment highlights and product details, visit the product overview.
Hey Product Hunt 👋
Here's something most store owners haven't noticed yet: shoppers have started asking ChatGPT and Gemini where to buy. "Where can I buy a good wooden train set?" "Which webshop has the best running shoes for beginners?" The AI answers with a short list of stores. If yours isn't on it, that shopper never sees you, and no analytics tool will ever tell you.
I built Krillo because I wanted to know who actually gets named, and why.
What Krillo does:
1. Measures, honestly. Every month we ask ChatGPT and Gemini the real buying questions in each category, the same questions for every store. The result is the Krillo Index: a public, dated ranking per category. No paid positions, and every AI answer is kept in full, so you can check exactly what was said.
2. Explains why you lose. For every question you lose, you see which stores AI named instead, what it said about them, and which sites it relied on.
3. Helps you move up. You get the fixes written out in plain words: product texts, a questions page, the review and comparison sites AI cites. With Fix we do the work for you, and on Shopify our app applies the changes directly (and you can undo them).
What I care about most: no fake promises. Nobody can guarantee a place in an AI answer. What we can do is measure honestly, show you exactly where you stand, and improve what you control.
We're live in the Netherlands and Belgium, with more countries coming.
🎁 For the Product Hunt community: the store check is free. Enter your webshop and see your place, the questions you lose, and who AI recommends instead. No account needed.
I'd love your honest feedback:
- Which AI assistant should we add next: Perplexity, Claude, or Google AI Mode?
- What would make this a must-have for your store or your clients?
I'll be here all day answering every comment. Thanks for checking it out! 🙏