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Hourcast
YouTube podcast ads, optimized for listeners not views
Your episodes are great. The challenge is getting the right people to find them. Hourcast runs the YouTube ads that do it — and optimizes them for full-episode listeners, not empty views. It tracks what Google Ads can't: Cost per Completed Hour. Then it automatically shifts your budget toward the campaigns bringing people who watch your podcast start to finish. New listeners, real watch time, scalable audience growth. Connect your account and grow. $20/month.
Hey Product Hunt!
I built Hourcast because of a frustrating discovery: podcasters can grow with YouTube ads — but Google's algorithm works against them.
Here's the problem. Google Ads optimizes for views, clicks, and cheap impressions. But a "view" of a 90-minute podcast episode can mean someone watched 3 seconds. That's not a listener. That's wasted budget.
What actually matters for a podcast is completed listening time — people who make it through the whole episode. Those are the ones who subscribe, come back, and become fans.
The catch: Google Ads has no way to optimize for this.
So I built it externally. Hourcast calculates your Cost per Completed Hour from quartile data, then automatically shifts your daily budgets toward the campaigns bringing full-episode listeners at the lowest cost. You connect your account, and it just runs.
Question for the podcasters here: have you ever tried paid promotion for your show?
What stopped you — or what went wrong when you did? Genuinely curious, because "ads don't work for podcasts" is the myth I'm trying to kill. 🎙️
About Hourcast on Product Hunt
“YouTube podcast ads, optimized for listeners not views”
Hourcast was submitted on Product Hunt and earned 14 upvotes and 15 comments, placing #153 on the daily leaderboard. Your episodes are great. The challenge is getting the right people to find them. Hourcast runs the YouTube ads that do it — and optimizes them for full-episode listeners, not empty views. It tracks what Google Ads can't: Cost per Completed Hour. Then it automatically shifts your budget toward the campaigns bringing people who watch your podcast start to finish. New listeners, real watch time, scalable audience growth. Connect your account and grow. $20/month.
On the analytics side, Hourcast competes within Advertising, YouTube and Audio — topics that collectively have 48.8k followers on Product Hunt. The dashboard above tracks how Hourcast performed against the three products that launched closest to it on the same day.
Who hunted Hourcast?
Hourcast was hunted by Michal Compel. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Hourcast including community comment highlights and product details, visit the product overview.
Michal Compel