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Backchannels
The buyer database built for software GTM teams
Backchannels helps SaaS teams skip cold outbound and sell directly to verified software buyers. Access a database of 225,000 software decision-makers, filtered to your exact ICP and synced straight into Salesforce or HubSpot. Instead of paying for another annual data subscription, you only pay per contact - no contract, no subscription, no wasted spend.
Top comment
Hey Product Hunt 👋 I'm Joe, founder of Backchannels. This one came out of a problem I kept hitting in software GTM: every "lead database" is built for everyone. You pay thousands for ZoomInfo or Apollo, then spend half your time filtering out manufacturing companies, dentists, and local plumbers to find the SaaS buyers you actually sell to. The data is bloated, you're locked into an annual contract, and your reply rates sit at 1 to 2 percent because you're blasting a generic "tech" list. So we built the opposite of that. Backchannels is a database of 225,000 software decision-makers and nothing else. You filter by region, function, and company size, preview the matches for free, and only spend a credit on the contacts you actually want to keep. No subscription. No contract. It's 8 cents a contact, and you push straight to Salesforce, HubSpot, or Outreach in one click. The thing I'm most proud of is the "browse before you buy" part. You should never pay for data you haven't seen. So you can run your filters, see your match count, and look at who's in there before spending a single credit. A few teams have already replaced their Apollo and ZoomInfo subscriptions with it, which is the best signal I could ask for at this stage. Would love your honest feedback, especially from anyone running outbound or ABM. What would make this a no-brainer for your team? And if you've ever rage-quit a data subscription, tell me the story, I want to hear it. Try the free preview here: https://www.backchannels.co/
About Backchannels on Product Hunt
“The buyer database built for software GTM teams”
Backchannels was submitted on Product Hunt and earned 11 upvotes and 7 comments, placing #92 on the daily leaderboard. Backchannels helps SaaS teams skip cold outbound and sell directly to verified software buyers. Access a database of 225,000 software decision-makers, filtered to your exact ICP and synced straight into Salesforce or HubSpot. Instead of paying for another annual data subscription, you only pay per contact - no contract, no subscription, no wasted spend.
On the analytics side, Backchannels competes within Sales, Marketing and SaaS — topics that collectively have 531.4k followers on Product Hunt. The dashboard above tracks how Backchannels performed against the three products that launched closest to it on the same day.
Who hunted Backchannels?
Backchannels was hunted by Joe Backchannels. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Backchannels including community comment highlights and product details, visit the product overview.