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Así
Designer-inspired fragrances rooted in culture, not markup.
Así is a culture-forward fragrance house creating designer-inspired perfumes and home scents at honest prices. From confident florals to magnetic woods, our 49-fragrance collection celebrates self-expression—rooted in Latin influence, made for everyone. Find your signature scent without the luxury markup. Eau de parfums, eau de toilettes, room sprays, and reed diffusers—crafted to match your vibe, every day, every moment.
Hey Product Hunt 👋
We started Así because the fragrance industry has a transparency problem. A $200 designer bottle is mostly marketing, packaging, and markup—the juice inside often costs under $20 to make.
So we built something different: 49 premium fragrances inspired by the scents you already love, made with the same quality ingredients, priced like they actually should be. But we didn't want to be just another "dupe" brand—we wanted Así to feel: Bold, Bilingual, and Rooted in Latin culture but made for anyone who wants to express themselves.
A few things we're proud of:
• 49 launch SKUs—eau de parfum, eau de toilette, room sprays, and reed diffusers
• Dual-language experience (English + Spanish) across the entire site
• Designer-inspired profiles without the markup—or the legalese
Would love your honest feedback on the brand, the site, and the scents you'd want us to nail next. What fragrance do you wish existed at a fair price?
About Así on Product Hunt
“Designer-inspired fragrances rooted in culture, not markup.”
Así was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #122 on the daily leaderboard. Así is a culture-forward fragrance house creating designer-inspired perfumes and home scents at honest prices. From confident florals to magnetic woods, our 49-fragrance collection celebrates self-expression—rooted in Latin influence, made for everyone. Find your signature scent without the luxury markup. Eau de parfums, eau de toilettes, room sprays, and reed diffusers—crafted to match your vibe, every day, every moment.
On the analytics side, Así competes within Home, E-Commerce and Lifestyle — topics that collectively have 213k followers on Product Hunt. The dashboard above tracks how Así performed against the three products that launched closest to it on the same day.
Who hunted Así?
Así was hunted by Sarah Merlin. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Así including community comment highlights and product details, visit the product overview.
Sarah Merlin